In Western culture many of us have grown up with the idea of heroism as embodied in the lead characters in movies like Rambo, the James Bond series, Die Hard, Under Siege and Terminator. In this view of heroism the main theme is to achieve something through dominance and control, often at the expense of others. This view of heroism is not only pervasive in the movies we watch, but it is also continually reinforced in the workplace. Even the language we use in our work reflects our deeply held conquest mentality. We attack a problem, beat our competition, and make a killing in the market.
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